When Emailing Makes Sense
Not all schools track email contact as a demonstrated interest signal — check whether each school lists "demonstrated interest" as a consideration in their admissions process (Common Data Set, Section C7). At schools that do track it, a well-crafted email is an efficient way to register your name with the admissions office. At schools that don't track it, a thoughtful email can still build a relationship with your regional officer.
The Right Email Structure
Three sentences: (1) Brief introduction — your name, class year, state, and intended major. (2) A specific, genuine question — about a program, course, research opportunity, or campus community that you couldn't find answered on the website. (3) A brief thank-you. Example: "My name is [Name], a junior from Texas interested in studying cognitive science. I noticed your department offers research opportunities for undergraduates — could you share how first-year students typically get involved? Thank you for your time." This is respectful, specific, and genuinely curious.
What Not to Write
Avoid generic emails that say "[School] has always been my dream" or "I am very interested in attending." Admissions officers receive hundreds of these and they leave no impression. Avoid lengthy emails. Avoid emails that are transparently about signaling interest rather than asking a real question. Avoid contacting the same officer multiple times without a new, substantive reason.
After a Campus Visit or Info Session
A brief follow-up note after a campus tour, information session, or college fair meeting is entirely appropriate. Reference the specific event and one thing you learned or found compelling. Keep it to two to three sentences. This is among the highest-return demonstrated interest actions you can take.