Every spring, families spend enormous sums on summer programs in the belief that a prestigious-sounding program on the application will impress colleges. Some programs genuinely help; many are an expensive way to buy a line that readers discount. Understanding which is which can save you thousands of dollars and point you toward summers that actually strengthen an application. Here is the honest breakdown.
The dividing line: selective versus pay-to-play
The most useful distinction is between programs that are genuinely selective and those that simply admit anyone who can pay. A highly selective program, one that admits a small percentage of applicants on merit, often free or with need-based aid, carries real weight, because getting in is itself an achievement and the experience tends to be substantive. A pay-to-play program, which accepts essentially everyone who can afford the fee, carries little admissions weight no matter how prestigious the host university's name attached to it, because readers know it reflects family resources rather than the student's distinction. The brochure may feature a famous campus; the reader sees a program you bought.
The insider view: readers know which programs mean something
I interview for MIT, and admissions offices are well aware of which summer programs are selective and which are pay-to-play; they see them on thousands of applications and have a clear sense of what each signals. So a famous university's name on a summer program does not fool anyone. What a reader is actually evaluating is the same thing they evaluate everywhere: what did you do, what did it require, and what does it reveal about you. A genuinely competitive program clears that bar because admission and the work both mean something. A program that admits anyone with a check does not, because it required nothing distinctive of you. Families are often surprised that the expensive, name-brand program added little, while a free, hard-to-enter one would have stood out.
This leads to a liberating insight: you do not need an expensive program at all, and a self-directed summer can be more impressive than a purchased one. A student who spends the summer building a real project, conducting independent research, starting a small venture, working a meaningful job, or pursuing a genuine interest deeply demonstrates exactly the initiative colleges prize, and it costs little or nothing. Readers often find a self-driven summer more compelling than a program precisely because no one organized it for you; you made it happen. The most valuable summers are frequently the least expensive ones, built on initiative rather than tuition.
None of this means selective programs are not worth pursuing; the genuinely competitive ones can be excellent and do help. It means the value comes from selectivity and substance, not from price or prestige, and that a thoughtful, self-driven alternative is available to every student regardless of budget. Before spending heavily on a program, ask whether it is genuinely selective and substantive, and whether the same money and time might produce a more distinctive self-directed summer instead.
How to choose a summer that helps
- Favor genuinely selective programs, especially free or merit-based ones.
- Be skeptical of pay-to-play programs trading on a university's name.
- Judge a program by its selectivity and substance, not its price.
- Consider a self-driven project as a strong, low-cost alternative.
- Choose the summer that best reveals genuine initiative and interest.
A student I interviewed
A student I interviewed had skipped an expensive pre-college program her friends attended, partly by necessity, and spent the summer instead building a small business reselling and repairing thrifted electronics, learning the technical and financial sides as she went. She made real money, kept records, and could speak about what she had learned with genuine depth. It cost her nothing but initiative. In our conversation, that self-made summer was far more revealing than any program would have been, because she had created it herself. The contrast I see often is the student who attended a costly name-brand program and, when asked, cannot say much about what they actually did. Initiative beat tuition.
Mistakes families make
- Assuming an expensive, name-brand program automatically impresses readers.
- Paying for pay-to-play programs that admit anyone who can afford them.
- Judging programs by prestige instead of selectivity and substance.
- Overlooking self-driven projects as a stronger, cheaper alternative.
- Spending heavily on a summer that reveals little about the student.
How to vet a summer program before you pay
Before committing money to a summer program, vet it with a few direct questions, because the answers reveal whether it carries admissions weight. First, what is its acceptance rate; a genuinely selective program admits a small fraction of applicants on merit, while a program that admits essentially everyone who can pay is pay-to-play. Second, is it free, merit-based, or need-aware, or does admission essentially track ability to pay; programs with real financial aid and merit selection signal student distinction. Third, what do students actually do; a substantive program involves real work, research, or rigor, while a weak one offers a campus experience with little of substance. Fourth, who runs it; a program trading on a university's name but run by a third-party vendor differs from one run by the institution's own faculty.
If a program is expensive, admits almost everyone, and offers a light experience, it will likely add little no matter how prestigious the campus sounds, and the same money and time could fund a more distinctive self-directed summer. If a program is genuinely selective, substantive, and merit-based, it can be excellent and worth pursuing. The point is to decide with eyes open, judging by selectivity and substance rather than the brand on the brochure, and to remember that a self-driven alternative is always available regardless of budget.
What this means for your application
- Pursue genuinely selective programs; discount pay-to-play ones.
- Value selectivity and substance over price and prestige.
- Consider a self-directed summer as a powerful, low-cost option.
- Make sure whatever you do reveals real initiative and interest.
- Spend money and time on what actually distinguishes you.
Wondering how to spend your summer?
The Summer That Gets You In gives you a complete framework for designing a summer that genuinely differentiates you, whether you have $0 or $5,000, with 100+ ideas and the strategy to turn July into the story that gets you in.
Design a Summer That Gets You In